Count what actually lands on your people
A rollout fails when everyone can send everything to everyone and people learn to ignore it. This counts what one employee receives a week, and how much of it was never meant for them.
Everyone who receives what the organization sends.
Anything sent to a list rather than a person. Count a normal week.
Sites, departments, roles, shifts — whatever your HR system knows, since targeting reads it.
12 a week to everyone, 25% of it genuinely for everyone, across 8 groups
One employee receives
12
a week, as things are sent today.
Was for them
4.1
a week, once it is aimed by site, role or shift.
7.9 of the 12 they get each week were never for them — 66% of everything that lands.
Across everyone that is 23,625 messages a week, and 1,229,000 a year, landing on somebody they were not addressed to. That is what people are learning to ignore.
Everything you send is genuinely for everyone, so there is nothing here to aim.
If people are tuning out, the problem is how much is sent rather than who it is sent to — and targeting will not fix that.
Targeting reads the role, department, location and shift your HR system already syncs. It counts what is sent, not what is read.
What this arithmetic ignores
- It counts what is sent, not what is read. The share that is opened is lower, and lower again for the messages that were not for them.
- It assumes a targeted message reaches exactly its own group. In practice an audience overlaps with others, so the real figure sits between the two numbers above.
- It puts no price on any of it. An employee's attention is not an invoice, and a figure in dollars here would be invented.
- Targeting reads the attributes your HR system already syncs. Groups it does not know about cannot be aimed at.
Is your organization ready to roll this out? What does one platform return in a year?
People tuning out already?
We will look at what you send now and show you what targeting would take off the pile.