content

Open Enrollment Campaign

The Open Enrollment Campaign is a five-page employee site with sample plan-change guidance, enrollment dates, webinar information, plan-comparison steps, and FAQs. It helps benefits-eligible employees prepare before they complete elections in Benefits Management.

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Every employee gets a seat — priced per employee in Communications & Intranet, quoted with this template ready.

Rolled out to every employee at AutoZone (125,000), PetSmart (50,000+), A.S. Watson and Raley's (20,000) — and at larger retailers we are not permitted to name.

Built for: Healthcare · Financial services · Manufacturing · Retail and frontline workforce

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Sites

Overview

The Open Enrollment Campaign is a five-page employee site for preparing benefits-eligible employees to make enrollment decisions. Its landing page gives employees a starting point, a short readiness sequence, and a clear reminder that elections happen in Benefits Management. Supporting pages separate fictional plan-change examples, dates and Calendar-connected webinars, plan-comparison steps, and common questions. The site navigation keeps those tasks findable without asking employees to search through one long announcement.

Use this template as a campaign orientation layer before or during an enrollment window. Replace Northstar’s fictional sample company, dates, plan details, contribution example, and instructions with information approved for the audience. Confirm whether eligibility, available plans, costs, or deadlines vary by location or employee group, then direct employees to the authoritative current plan materials and their own options in Benefits Management. The Calendar section is a live block only when it is connected to the correct Calendar event source; the dates in the sample text are not a live schedule.

This site is not a plan document, eligibility decision, benefits transaction, or substitute for required notices and official materials. Do not use it to promise coverage terms, determine an employee’s personal options, or collect sensitive health or account details. Before launch, identify the benefits content owner, approved source for plan documents, correction/help route, and review trigger. Keep current instructions in one authoritative place and update or retire campaign content when the enrollment period ends.

Standards & compliance context

Treat the sample company, dates, plan changes, and contribution amount as fictional; replace them with approved current information and preserve any qualifications about eligibility or location.
Have the appropriate benefits and compliance owners verify that published plan terms, eligibility language, deadlines, and required notices are suitable for the applicable jurisdictions and employee groups.
Keep Benefits Management and current approved plan materials authoritative for personal elections, options, deadlines, and coverage details; the campaign site does not determine or submit them.
Review all pages against WCAG 2.1 AA accessibility expectations, including keyboard operation, heading structure, link purpose, contrast, and accessible alternatives for meaningful images.

General regulatory context for orientation only — verify current requirements with counsel or the relevant agency before relying on this template for compliance.

What's inside this template

Open Enrollment

Open enrollment: review, compare, then choose
For every benefits-eligible Northstar employee, including office and frontline teams across locations. Fictional Northstar sample: enrollment runs October 19–30, 2026. Review the information here, then complete your elections in the Benefits Management app.
Go to the information you need
These pages use fictional Northstar examples. Confirm current details in the connected apps and approved benefits materials. What's Changing Review example plan updates and what to verify. Key Dates & Webinars Check the sample timeline and current Calendar events. Choosing a Plan Use a practical checklist to compare your options. FAQ Find quick answers and where to verify details.
A simple way to get ready
The site helps you prepare; the app handles your election. Review the example changes and check the current plan materials available to you. Use Calendar to find a webinar if you want help understanding the options. Compare coverage, costs, and eligibility against your needs. Open Benefits Management to review your available actions and deadlines, then submit your elections there. Dates and plan information may vary by eligibility or location. Use the details shown in your Benefits Management app and approved current materials when they differ from this sample.
Complete elections in Benefits Management
This campaign site does not submit or save benefits elections. Open Benefits Management to see the actions, options, and deadlines available to you. If something looks incorrect, follow Northstar's confirmed benefits help route. Review your available plans and personal details. Make and submit your elections in the app. Check the app for any confirmation or follow-up action.

What's Changing

Example updates for the 2026 plan year
Fictional Northstar sample information—not confirmed plan terms. In this example, Northstar is introducing a second medical plan option, changing the employee premium contribution for one existing option, and adding a virtual benefits Q&A webinar. These examples are for illustration only. Check current approved plan materials and your Benefits Management app for the options and terms that apply to you.
What to review
The sample changes below show the kinds of details to compare; they do not describe actual Northstar coverage. A second medical option The fictional example adds a plan with a different deductible and network structure. Compare the official summary for covered services, in-network rules, and out-of-pocket limits before choosing. Check the plan year printed on each document. Compare deductibles and out-of-pocket limits using the same coverage tier. Confirm which providers and services are included in the current network information. Illustrative example A premium contribution update For illustration, the sample existing plan's employee contribution changes by $12 per pay period for one coverage tier. This is not a confirmed Northstar rate. Use the current rate shown in Benefits Management or approved plan materials. Confirm the pay frequency and coverage tier before comparing costs. Do not assume the sample amount applies to your location or employee group. A new Q&A webinar The sample campaign includes a virtual session for employees to ask general questions about how to review the published options. Check Calendar for current session times and joining details. Do not share personal medical information during a general session. Use the confirmed benefits support route for a question about your own record.
Check the information that applies to you
Personal options and enrollment actions belong in Benefits Management. This page is an overview, not an authoritative plan document. Use approved current materials for coverage terms and the app for your available elections. Compare the current plan-year documents. Verify your available options and costs in Benefits Management. Use Northstar's confirmed benefits help route if details conflict.

Key Dates & Webinars

Plan around the enrollment window
Fictional Northstar sample dates for campaign planning. Example enrollment window: October 19–30, 2026. These dates are fictional sample facts, not a published Northstar deadline. Confirm the dates and any location, eligibility, or employee-group differences in Benefits Management and current approved communications. The app's deadlines and actions are the ones to follow for your enrollment.
Upcoming enrollment webinars
Make a webinar useful
Use the current event details in Calendar; dates and webinar times on this page are not a substitute for the live schedule. Check the event details Open the Calendar event to confirm the date, time, time zone, location or joining instructions, and whether registration is required. Bring general comparison questions Write down questions about where to find plan terms, compare coverage, or understand enrollment steps. Keep personal health or account details private. Review your own options afterward Use current approved materials and the options shown to you in Benefits Management; a general webinar does not confirm your personal eligibility or coverage. Submit elections in the app Open Benefits Management before your applicable deadline, complete the available election steps, and check the app for confirmation or any follow-up action.

Choosing a Plan

Compare the details that matter to you
Use current plan information and the options available in your Benefits Management app. Compare coverage, expected care, total costs, and eligible dependents using current approved materials. This page offers a decision process, not personal financial or medical advice. Plan names, prices, and coverage examples in this gallery template are fictional; the authoritative terms are in current plan documents and Benefits Management.
A practical comparison process
List your priorities Note the services you expect to use, the providers or prescriptions you want to check, and the coverage tier you may need. Compare coverage and costs For each available option, review the plan-year summary, deductible, out-of-pocket limit, employee contribution, and any stated network or service rules. Compare the same coverage tier and pay frequency. Check eligibility and dependents Use the eligibility information shown in current approved materials and Benefits Management. Confirm dependent details and any required documentation through the app's stated process. Resolve questions before submitting Use a Calendar webinar for general questions or Northstar's confirmed benefits support route for a question about your own eligibility or record. Make your election in Benefits Management Review the app's summary before submitting. Follow any confirmation or follow-up steps displayed there and keep the confirmation available for your records.
Your available options are in Benefits Management
This page does not replace the official plan documents or determine which plans you can elect. If a plan, cost, eligibility detail, or deadline appears inconsistent, pause and use Northstar's confirmed benefits help route before submitting. Check the current options and costs displayed for you. Review your election summary before submitting. Follow the app's confirmation and follow-up instructions.

FAQ

Quick answers before you enroll
This page covers the fictional Northstar sample campaign. Check Benefits Management and current approved materials for your actual enrollment details. For the fastest route: use Benefits Management for your available elections and personal deadlines, Calendar for current webinar details, and the questions below for general orientation.
Open enrollment questions
Answers below describe the fictional sample campaign. Check your app and current approved materials for your actual enrollment. Who is this campaign for? The fictional Northstar example is written for every benefits-eligible employee, including office and frontline employees across locations. Confirm your own eligibility and applicable options in Benefits Management and current approved materials. Where do I complete my enrollment? Complete elections in the Benefits Management app. This campaign site provides information and links only to its own pages; it does not submit elections. Where can I find webinar times? Check the connected Calendar section on Key Dates & Webinars for current event details. The Calendar section must be connected to the correct tenant event source. Are the sample dates and plan changes real? No. Northstar, the dates, plan changes, and example amounts in this gallery template are fictional sample content. Replace them with approved current information before publishing. Which plan terms should I rely on? Use current approved plan-year materials and the options and details shown in Benefits Management. This campaign page is not an authoritative source for personal coverage or eligibility. What should I do if my information looks wrong? Do not guess or submit an election based on conflicting information. Follow Northstar's confirmed benefits help route for a correction or unresolved question. The publishing organization must identify that route before this page is used.
For the site owner
Publication setup and maintenance Replace the fictional examples Replace fictional plan, date, cost, and event examples with confirmed information. Verify who is eligible Verify who is eligible and whether dates or options differ by location or employee group. Confirm the connected tools Confirm that Benefits Management is available to the intended employees and that Calendar is connected to the correct event source. Identify owners and routes Identify the approved plan-document source, benefits owner, help and correction route, and review trigger before publication. Do not claim review early Do not claim the content has been reviewed until the responsible owner has verified it.

How to use this template

Clone the five-page site and replace the fictional Northstar examples with approved plan-year information, applicable dates, audience scope, and the organization's confirmed benefits help route.
Confirm the authoritative plan-document source and verify that Benefits Management is available to the intended employees with their current options and deadlines.
Connect the Calendar events section on Key Dates & Webinars to the correct event source, then check that event dates, time zones, and joining details display accurately.
Assign a benefits content owner to verify plan terms and eligibility wording, and a publisher to check the five pages, horizontal navigation, and internal links before launch.
Ask a representative employee to follow the site from the landing page through plan comparison to the Benefits Management handoff, correcting unclear or contradictory instructions.
Review dates, event listings, and plan references throughout the campaign, then update or retire the site when the enrollment window closes and the information is no longer current.

Best practices

Replace every fictional date, plan change, cost example, and company reference with information approved for the relevant plan year before publishing.
State the intended employee audience and flag any known location or employee-group differences without implying that the site automatically determines eligibility.
Keep official plan terms in the approved source and use the site to orient employees and direct them to that source and Benefits Management.
Verify the Calendar connection and inspect event time zones, registration instructions, and joining details before directing employees to a webinar.
Use the same coverage tier and pay frequency when explaining how employees can compare costs, and avoid presenting sample values as current rates.
Name the benefits owner and correction route in published content only after the organization confirms them, and review the site when plan or enrollment details change.
Keep personal health and account details out of general webinars and campaign pages; direct individual record questions through the confirmed private support route.
Test the site on mobile and with keyboard navigation, checking heading order, link labels, contrast, and meaningful alternative text for the hero image.

What this template typically catches

Issues teams running this template most often surface in practice:

Fictional sample dates or plan amounts remain in place and are mistaken for current terms

Employees cannot tell whether a sample deadline or plan option applies to their location or eligibility group

A Calendar section is unconnected or points to an event source that does not show current webinar details

The campaign explains plan choices but buries the Benefits Management handoff where elections are actually completed

A change in plan information creates conflicting copies across the site and approved plan materials

The page lacks an identified owner or confirmed route for correcting an incorrect personal record

Dense comparison instructions make it hard to distinguish coverage, costs, eligibility, and next actions

Expired campaign content remains findable after the enrollment window has closed

Common use cases

Benefits team launching annual enrollment

A benefits content owner adapts the five-page campaign with approved plan-year changes, eligibility language, and current deadlines. Employees get a clear route from orientation to official materials and Benefits Management.

Frontline workforce with scheduled webinars

A campaign publisher connects the Calendar section to the correct event source and checks time zones and joining instructions. Employees can find current sessions without treating illustrative dates in the page text as a live schedule.

HR communications explaining plan comparisons

A communications team uses the Choosing a Plan page to prompt employees to compare the same coverage tier and pay frequency, check eligibility, and resolve questions before submitting. The site points employees back to authoritative materials for actual terms.

Multi-location employer preparing employees

A benefits owner uses the landing page and FAQ to explain that options or deadlines may differ by location or employee group. The site directs individuals to verify their applicable details in Benefits Management rather than implying the campaign determines eligibility.

Frequently asked questions

Who is this open enrollment campaign for?

The sample site is written for benefits-eligible employees, including office and frontline staff across locations. Before publishing, confirm the actual audience, eligibility rules, and any differences by location or employee group. Employees should verify their own available options in Benefits Management and current approved materials.

Where do employees make and submit their elections?

Employees use Benefits Management to review their personal options and submit elections. The campaign site provides orientation and links among its own pages; it does not save, submit, or confirm an election. Make the app handoff visible on the landing page and plan-comparison page.

How often should the site be updated?

Review it before each enrollment campaign and whenever dates, plan terms, eligibility details, or employee instructions change. Check the Calendar connection and event details during the campaign, not just when the site is first published. Assign a named organizational role to confirm updates and remove expired information.

Who should own and run the campaign site?

A benefits content owner should coordinate approved plan information, eligibility wording, and the help or correction route. A site publisher can maintain page content and navigation, while the Calendar owner confirms the event source and current listings. Identify these roles before launch; the sample does not specify real Northstar contacts.

Are the sample dates, plan changes, and contribution amounts real?

No. Northstar and the plan details are fictional examples, including the October 19–30, 2026 sample window and the illustrative $12-per-pay-period contribution change. Replace them with approved, current information before publishing. When a sample conflicts with Benefits Management or official plan materials, those current sources take precedence.

Does this template meet benefits or accessibility requirements automatically?

No template can establish that a particular benefits communication satisfies every applicable legal, plan, or organizational requirement. Have the appropriate benefits and compliance owners review eligibility, plan terms, deadlines, and required notices for the relevant locations and employee groups. Check the published pages for WCAG 2.1 AA accessibility, including keyboard access, readable headings, link clarity, and accessible image alternatives.

What needs to be customized before rollout?

Replace the fictional company, enrollment dates, plan examples, costs, and employee instructions with confirmed information, and identify the authoritative plan-document source and help route. Confirm that Benefits Management is available to the intended audience and connect the Calendar section to the correct event source. Test every page and internal navigation link with a representative employee journey before launch.

What if an employee sees conflicting information or an incorrect personal detail?

Tell employees not to guess or submit an election based on conflicting information. Direct them to the organization's confirmed benefits help or correction route, which must be supplied by the site owner before publication. For personal options, deadlines, or records, employees should use Benefits Management and its stated follow-up instructions.

How does this compare with sending a one-off enrollment email?

The five-page site separates plan changes, dates and webinars, comparison guidance, and quick answers so employees can return to the relevant information. Its landing page provides a task-oriented route into those topics and a clear handoff to Benefits Management. An email may announce the campaign, but it should point to one maintained site rather than become a competing copy of plan terms.

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Ready to use this template?

Every employee gets a seat. Request pricing for Communications & Intranet and we quote into a workspace with Open Enrollment Campaign ready.

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Rolled out to every employee at AutoZone (125,000), PetSmart (50,000+), A.S. Watson and Raley's (20,000) — and at larger retailers we are not permitted to name.

5 pages Open Enrollment What's Changing Key Dates & Webinars Choosing a Plan FAQ

Open Enrollment Open enrollment: review, compare, then choose For every benefits-eligible Northstar employee, including office and frontline teams across locations. Fictional Northstar sample: enrollment runs October 19–30, 2026. Review the information here, then complete your elections in the Benefits Management app. Go to the information you need These pages use fictional Northstar examples. Confirm current details in the connected apps and approved benefits materials. What's Changing Review example plan updates and what to verify. Key Dates & Webinars Check the sample timeline and current Calendar events. Choosing a Plan Use a practical checklist to compare your options. FAQ Find quick answers and where to verify details. A simple way to get ready The site helps you prepare; the app handles your election. Review the example changes and check the current plan materials available to you. Use Calendar to find a webinar if you want help understanding the options. Compare coverage, costs, and eligibility against your needs. Open Benefits Management to review your available actions and deadlines, then submit your elections there. Dates and plan information may vary by eligibility or location. Use the details shown in your Benefits Management app and approved current materials when they differ from this sample. Complete elections in Benefits Management This campaign site does not submit or save benefits elections. Open Benefits Management to see the actions, options, and deadlines available to you. If something looks incorrect, follow Northstar's confirmed benefits help route. Review your available plans and personal details. Make and submit your elections in the app. Check the app for any confirmation or follow-up action. What's Changing Example updates for the 2026 plan year Fictional Northstar sample information—not confirmed plan terms. In this example, Northstar is introducing a second medical plan option, changing the employee premium contribution for one existing option, and adding a virtual benefits Q&A webinar. These examples are for illustration only. Check current approved plan materials and your Benefits Management app for the options and terms that apply to you. What to review The sample changes below show the kinds of details to compare; they do not describe actual Northstar coverage. A second medical option The fictional example adds a plan with a different deductible and network structure. Compare the official summary for covered services, in-network rules, and out-of-pocket limits before choosing. Check the plan year printed on each document. Compare deductibles and out-of-pocket limits using the same coverage tier. Confirm which providers and services are included in the current network information. Illustrative example A premium contribution update For illustration, the sample existing plan's employee contribution changes by $12 per pay period for one coverage tier. This is not a confirmed Northstar rate. Use the current rate shown in Benefits Management or approved plan materials. Confirm the pay frequency and coverage tier before comparing costs. Do not assume the sample amount applies to your location or employee group. A new Q&A webinar The sample campaign includes a virtual session for employees to ask general questions about how to review the published options. Check Calendar for current session times and joining details. Do not share personal medical information during a general session. Use the confirmed benefits support route for a question about your own record. Check the information that applies to you Personal options and enrollment actions belong in Benefits Management. This page is an overview, not an authoritative plan document. Use approved current materials for coverage terms and the app for your available elections. Compare the current plan-year documents. Verify your available options and costs in Benefits Management. Use Northstar's confirmed benefits help route if details conflict. Key Dates & Webinars Plan around the enrollment window Fictional Northstar sample dates for campaign planning. Example enrollment window: October 19–30, 2026. These dates are fictional sample facts, not a published Northstar deadline. Confirm the dates and any location, eligibility, or employee-group differences in Benefits Management and current approved communications. The app's deadlines and actions are the ones to follow for your enrollment. Upcoming enrollment webinars Make a webinar useful Use the current event details in Calendar; dates and webinar times on this page are not a substitute for the live schedule. Check the event details Open the Calendar event to confirm the date, time, time zone, location or joining instructions, and whether registration is required. Bring general comparison questions Write down questions about where to find plan terms, compare coverage, or understand enrollment steps. Keep personal health or account details private. Review your own options afterward Use current approved materials and the options shown to you in Benefits Management; a general webinar does not confirm your personal eligibility or coverage. Submit elections in the app Open Benefits Management before your applicable deadline, complete the available election steps, and check the app for confirmation or any follow-up action. Choosing a Plan Compare the details that matter to you Use current plan information and the options available in your Benefits Management app. Compare coverage, expected care, total costs, and eligible dependents using current approved materials. This page offers a decision process, not personal financial or medical advice. Plan names, prices, and coverage examples in this gallery template are fictional; the authoritative terms are in current plan documents and Benefits Management. A practical comparison process List your priorities Note the services you expect to use, the providers or prescriptions you want to check, and the coverage tier you may need. Compare coverage and costs For each available option, review the plan-year summary, deductible, out-of-pocket limit, employee contribution, and any stated network or service rules. Compare the same coverage tier and pay frequency. Check eligibility and dependents Use the eligibility information shown in current approved materials and Benefits Management. Confirm dependent details and any required documentation through the app's stated process. Resolve questions before submitting Use a Calendar webinar for general questions or Northstar's confirmed benefits support route for a question about your own eligibility or record. Make your election in Benefits Management Review the app's summary before submitting. Follow any confirmation or follow-up steps displayed there and keep the confirmation available for your records. Your available options are in Benefits Management This page does not replace the official plan documents or determine which plans you can elect. If a plan, cost, eligibility detail, or deadline appears inconsistent, pause and use Northstar's confirmed benefits help route before submitting. Check the current options and costs displayed for you. Review your election summary before submitting. Follow the app's confirmation and follow-up instructions. FAQ Quick answers before you enroll This page covers the fictional Northstar sample campaign. Check Benefits Management and current approved materials for your actual enrollment details. For the fastest route: use Benefits Management for your available elections and personal deadlines, Calendar for current webinar details, and the questions below for general orientation. Open enrollment questions Answers below describe the fictional sample campaign. Check your app and current approved materials for your actual enrollment. Who is this campaign for? The fictional Northstar example is written for every benefits-eligible employee, including office and frontline employees across locations. Confirm your own eligibility and applicable options in Benefits Management and current approved materials. Where do I complete my enrollment? Complete elections in the Benefits Management app. This campaign site provides information and links only to its own pages; it does not submit elections. Where can I find webinar times? Check the connected Calendar section on Key Dates & Webinars for current event details. The Calendar section must be connected to the correct tenant event source. Are the sample dates and plan changes real? No. Northstar, the dates, plan changes, and example amounts in this gallery template are fictional sample content. Replace them with approved current information before publishing. Which plan terms should I rely on? Use current approved plan-year materials and the options and details shown in Benefits Management. This campaign page is not an authoritative source for personal coverage or eligibility. What should I do if my information looks wrong? Do not guess or submit an election based on conflicting information. Follow Northstar's confirmed benefits help route for a correction or unresolved question. The publishing organization must identify that route before this page is used. For the site owner Publication setup and maintenance Replace the fictional examples Replace fictional plan, date, cost, and event examples with confirmed information. Verify who is eligible Verify who is eligible and whether dates or options differ by location or employee group. Confirm the connected tools Confirm that Benefits Management is available to the intended employees and that Calendar is connected to the correct event source. Identify owners and routes Identify the approved plan-document source, benefits owner, help and correction route, and review trigger before publication. Do not claim review early Do not claim the content has been reviewed until the responsible owner has verified it.