Make a design request actionable
A clear request explains who the work is for, what it needs to achieve, what needs to be made, and what source material is already available. A specific brief helps the marketing team understand the request before work begins.
Prepare the handoff
Gather these details before sending a brief through the organization’s configured request route.
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1
Name the audience and goal
Describe who will use or see the material and what they should understand or do.
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2
Gather source material
Include accurate source copy, approved assets, and any relevant existing examples.
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3
Specify the deliverable and use
State the format, where it will appear, and any known review or publication timing.
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4
Share the brief through the request route
Use the organization’s configured internal route and include the gathered context.
Worked brief: service overview
Fictional Northstar Services example. This is a sample brief, not a live request or promised delivery schedule.
Brief details
Create a one-page overview for the Northstar Services customer-support program.
- Audience: customers attending an introductory service briefing.
- Purpose: explain how the program organizes customer requests.
- Deliverable: a one-page overview suitable for sharing after the meeting.
- Source material: approved program description and current presentation template.
Clarify before work starts
Confirm details that affect the design and review.
- Which program details are approved for external audiences?
- Where will the overview be shared or displayed?
- Who reviews the wording and final layout?
- Is there a required publication date or event date?
Send the brief
Use the organization’s configured design-request route after it is available.
Include the details from your brief
Send these along with your request:
- Audience
- Goal
- Deliverable
- Source material
- Review details
If you cannot find the route
Ask your manager how to reach the current marketing request owner.