Shared campaign planning

This page demonstrates an authored shared campaign plan. It is not a personal calendar and does not show any reader’s individual upcoming events. In this fictional Northstar Services example, campaign stages and entries illustrate how a team can organize work.

A campaign’s planning sequence

  1. Brief

    Agree on the audience, objective, key message, and intended deliverables.

  2. Draft

    Prepare the initial copy and creative using approved source materials.

  3. Review

    Gather the required content and design reviews, then resolve feedback.

  4. Release

    Coordinate the planned publication across the selected channels.

  5. Follow up

    Record what was published and capture useful observations for future planning.

Worked example: shared campaign plan

Illustrative fictional entries, organized by planning stage rather than calendar date.

Campaign Audience Purpose Owner role Planning stage
Service overview launch Existing customers Introduce a revised service overview Marketing lead Draft
Customer briefing series Prospective customers Explain the customer-support program Campaign coordinator Review
Employee service explainer Employees Help teams describe the program consistently Internal communications partner Brief

Keep the shared plan current

Record each real entry

For each real entry, record:

  • Campaign
  • Intended audience
  • Purpose
  • Owner role
  • Current planning stage

Update when work moves

The campaign owner updates the shared plan when work moves stages or the plan changes.

Keep it separate from personal calendars

Keep this shared plan separate from personal calendar events.