Use supplied brand files as they are
The Northstar Services examples described here are fictional. In a working hub, choose current files from the organization’s approved asset library. Do not redraw, recolor, stretch, or combine a logo with other marks; use the supplied version that fits the intended placement.
Asset types by task
Example categories for an approved asset library.
Showing all 3 resources
Logos
Primary logo artwork
Example resource: transparent artwork for a slide or other placement where the background remains visible.
Documents
Compact document mark
Example resource: a smaller approved mark intended for a document header.
Presentations
Presentation image collection
Example resource: a curated set of images for use in presentation layouts.
Choose a suitable file type
Illustrative guidance; use the actual formats supplied in your approved asset library.
| Details | Transparent artwork | Compact document mark |
|---|---|---|
| Slide over a colored or photographic background | Included | Not included |
| Small document header | Not included | Included |
| Recolor or redraw the mark | Not included | Not included |
Place the mark clearly
Give it clear space
For a customer briefing slide, place the supplied transparent logo on a calm area with enough clear space around it to remain legible.
Keep it undistorted
Avoid busy imagery and do not stretch it to fill a space.